Meet the YETI® Hopper™ 20, our ice-for-days portable cooler. No matter where you haul it — from the campsite to the boat deck — the DryHide™ Shell and nearly indestructible straps will stand up to an abundance of abuse in the field, while the HydroLok™ Zipper (a design borrowed from HazMat suits) is completely leakproof, eliminating spills and locking in cold. It can hold 18 cans, a limit of rainbow trout, or 20 pounds of ice. All in all, this is one soft cooler that’s anything but.

The YETI® Hopper™ 30 is the first 100% leakproof, portable cooler that’s built for the long haul and can keep ice for days. It’s reliable. It’s convenient. It’s easy to carry and designed for those on the go. It’s well-suited for days at the ranch, a BYOB dinner at The Salt Lick, or an afternoon on the water. Its DryHide™ Shell is puncture-resistant while the HydroLok™ Zipper is the best cooler zipper ever, period. The Hopper 30 can hold 24 cans (with the suggested 2:1 ice-to-contents ratio), six footlong subs, or four tubs of ice cream — a pretty impressive haul for just one cooler. But the Hopper’s not your ordinary soft-sided cooler — in fact, it’s anything but soft.

The YETI® Hopper™ 40 was designed to carry big food-and-beverage cargoes with ease. It has a carrying capacity of up to 36 cans with ice for longer excursions or larger groups. And it also has the same heavy-duty DryHide™ construction and leakproof HydroLok™ Zipper that make our soft-sided coolers anything but soft, plus up to 1.5 inches of ColdCell™ foam insulation to keep ice for days. Take the Hopper 40 with you to the bonfire, to the mountains, on your next hunting trip, or anytime you need to carry a larger load in a portable package.

Specially adapted to capture natural wonders. The most remarkable species are those most adapted to their environment. To see them, your binos must be equally versatile. Bringing bright, sharp views in most environments, NatureView® binos are ideal for outdoor lovers of all ages. We’ve enhanced our entire lineup for 2013, highlighted by our compact, powerful and clear 6x 30mm model. Everything you see here delivers high optical performance with extended eye relief for more comfortable viewing. And all are made with environmentally friendly, lead-free glass, helping to protect nature’s sights for generations to enjoy. BaK-4 prisms for bright, clear, crisp viewing. Fully multi-coated optics for superior light transmission and brightness. Textured center focus knob for easy, precise adjustments. Rugged, non-slip rubber armor absorbs shock. Roof prism models are waterproof / fogproof.